Couturing is one Australia’s leading fashion, beauty and lifestyle platforms. Producing content for over five years, Couturing needed to refresh it’s aesthetic and approach it’s audience with a more contemporary website. Having updated yearly, this update was produced in 2014 and needed to maintain it’s appeal for as long as possible. The view was to minimise the website dating too quickly.
After an analysis of the media space online, the C-Creative team suggested an image heavy approach to cater to it’s audience who were most interested in quick, easily digestible content. The aesthetic was consistent with the high-end approach of the website, and is still a key feature mentioned by many advertisers as a primary reason they placed adverts. This website can still be seen on the Couturing website, and maintains it’s contemporary aesthetic with no view for update in the near future.